It’s a bit more involved than open rate and CTR, but it’s one of the most valuable email marketing metrics for your business. Your conversion rate is the percentage of people who perform the specific action you want them to take after reading your email. Too many links or buttons in an email can be confusing to readers, so keep them focused on what you most want them to click on.
Pro tip: Unless you’re promoting a lot of items for purchase or sharing multiple resources, limit the number of links or actionable buttons in your emails to only the most important things you want people to react to. On the other hand, if your CTR is low, you may be sending emails to people at a time when they don’t need them, sending them to those who don’t want them, or including information about your business that isn’t particularly useful to them. If lots of people are clicking on your links, chances are you’re sending them information that they care about. For example, if 90 percent of recipients clicked a link to a special promotion on your website that you included in an email, you can assume that people are excited about your promotion.Īdditionally, CTR is a good overall barometer of how useful, timely, or interesting your emails are to your audience. If your links are a bridge to where you want your customers to go, you can think of CTR as the percentage of people who crossed the bridge.ĬTR is a great way to judge the effectiveness of your content. Click-through rateĬlick-through rate (CTR) measures the percentage of people who clicked on a link (often known as a “Call to Action” ) in your email. You can find some helpful recommendations for creating better email subject lines here. Pro tip: Personalize your subject lines and keep them short. Subject lines are important a compelling subject line lets customers know what an email is about, entices them to open it, and helps them know if its contents are going to be relevant and interesting to them.
After all, if you emailed 10,000 people and only five opened your message, you may not be talking to people who are actually interested in hearing from your business.īut more importantly, it helps you understand which of your email subject lines are working the best.
First, it gives you a bit of an idea about the quality of your email list. Your open rate is the percentage of people who opened your email. Here are four of the simplest and most important email metrics to know about.
By measuring things like open rates, click-through rates, and conversion rates, you can quickly learn what’s working, what isn’t, and - most importantly - how to make adjustments to improve your future emails accordingly.
Most email marketing services include built-in analytics tools you can use to track and understand how well your emails are performing. Fortunately, email marketing is easy to measure these days.